i had a flashback last night when i saw a new mcdonald's big mac commercial during the heart wrenching cavs/magic game that reminded me of the mcdonald's menu song from the late 80's.
this song and commercial to be exact.
remember that song?
you could also do that weird hand slapping game thingy to the song too. or at least me and my friends would on the playground when we were eight years old.
but back to my flashback....
i vividly remember there being a mcdonald's contest campaign involving a record, like a vinyl music playing record, that was included in the sunday paper of a specific week, (or something like that).
you would get the record (or flexidisc as it's technically called), play it on your record player and if your record played the entire mcdonald's menu song from start to finish without cutting off you won a million dollars.
a whole million dollars! which was even a bigger deal in 1988.
of course i went straight to you tube to see if i could find any video proof of this million dollar contest. i needed to be sure that this clear memory of me sitting on my bedroom floor with my fisher price plastic record player listening to a mcdonald's song to try to win one millions dollars was legit or not.
thank god for you tube cause here's my proof.
as a marketer this whole memory flashback got me thinking (scary, i know). would something like this even be possible over twenty years later in 2009?
i'm think not - that contest was pre-internet and all.
regardless, my appetite is happy i remember "the menu song" because not only am i going to be singing it all day (as will you), i'm going to get something off that menu song for lunch.
mcdonald's you've done it again and again, with your witty slogans and catch phrases. you roped me back in with a 20+ year old marketing campaign.
it's bad enough you sprinkle crack on your french fries.