So it's Super Bowl Sunday this weekend, time to put on stretchy pants, drink some beer and eat anything you want.
I suppose one watches the football game too, but until the day comes when my Cleveland Browns are in the big game I'm not going to care nearly as much of the sporting part of Super Bowl Sunday.
But that's not the point of this post.
As a woman in the marketing industry I'll be the first to admit that I enjoy watching all the new television commercials the national brands put out during the Super Bowl.
Or I did.
Until the majority of the national brands have decided to become all anti-climatic on us and in the weeks BEFORE the Super Bowl, rather than allowing consumers to experience the ads with virgin eyes during the big game, show their commercial cards.
Just yesterday morning the Today Show ran an entire segment previewing all the commercials, I've seen Acura's ad, I've seen Honda's, I've seen Volkswagen's, I've seen H&M's, the list goes on and on.
I would have been totally fine if Honda kept their CR-V Ferris Bueller spot with Matthew Broderick to the 10 second "tease" ad it was running - that is good marketing, building the anticipation, thumbs up.
But then they (Honda) went and ruined it for all of us with releasing the whole thing weeks prior to the big game - not cool Ferris, not cool.
Hell, TMZ even leaked what Madonna's halftime show stage will look like!
Is nothing a surprise anymore? This needs to stop! Stop ruining the Super Bowl commercials for me, brands - don't take away my joy.
Sigh, it seems like the only thing that is not a surprise when it comes to the Super Bowl is that the Cleveland Browns aren't ever participating.
HEY-O! Just kidding, I love you Cleveland Browns, I love you.
Happy Super Bowl weekend, you guys!